Seth Godin in Iceland
Seth Godin is a best-selling author, entrepreneur and agent of change. Seth Godin is one of the best known marketing gurus today and he´s coming to Iceland to give a talk at IMARK´s event. Seth does not often give talks outside of the USA, and in fact he has not given a talk in Europe for 2 years. Event speakers: Seth Godin, Magnus Scheving founder of LazyTown and George Bryant founder of Brooklyn Brothers.This is an event that no marketer in Europe should miss.
Bestselling author, entrepreneur and agent of change
Named one of the top 21 speakers for the 21st century by Successful Meetings magazine, Godin draws on his best-selling books and years of being a marketing pioneer to bring audiences of all kinds to their feet.
Godin is author of thirteen books that have all been bestsellers around the world and have been translated into more than 35 languages. His most recent titles include We Are All Weird. The book itself calls for end of mass and for the beginning of offering people more choices, more interests and giving them more authority to operate in ways that reflect their own unique, albeit sometimes weird, values.
Godin is a renowned speaker as well and is consistently rated among the very best speakers by the audiences he addresses. In his enlightening lecture program, Godin focuses on the creative thinking necessary for a business to create a “purple cow” –an offering that stands out from the crowd and causes customers to take notice. Using real-world examples from extremely successful companies, he reveals the benefits of using creative, remarkable thinking to transform business ideas and practices. Godin explores how ideas spread, why the stories companies tell matter, why treating customers with respect pays off, and how these and other business decisions determine whether your business becomes invisible or remarkable.
Seth Godin is a best-selling author, entrepreneur and agent of change. Seth Godin is one of the best known marketing guru today and he coming to Iceland to give a talk at IMARK´s event. Seth does not often give talks outside of USA, and in fact he has not given a talk in Europe for 2 years! Event speakers: Seth Godin, Magnus Scheving founder of LazyTown and George Bryant founder of Brooklyn Brothers.This is a unique event that no marketer in Europe should miss.Seth was founder and CEO of Yoyodyne, the industry's leading interactive direct marketing company, which Yahoo! acquired in late 1998.
He holds an MBA from Stanford, and was called "the Ultimate Entrepreneur for the Information Age" by Business Week.
Founder and creator of LazyTown
Magnus Scheving is a successful athlete, entrepreneur, writer and producer. He is the creator of LazyTown, possibly the most successful children’s TV series in the world, in which he writes, directs and stars as Sportacus. Magnus is also a much sought after public speaker and adviser to national Governments.
Magnus was European champion in aerobics in 1994 and 1995, and a silver medallist in the aerobics’ World Championship in 1994. In 1995, he was voted Athlete of the Year in his home country Iceland, and remains a world-class athlete to this day.
Over the last 20 years, Magnus has worked consistently to promote the philosophy behind LazyTown and bringing it to fruition, but it hasn’t always been easy. In the early days he worked as a carpenter, gym teacher, gym owner and TV show host, while developing his ideas and gathering the information and research that makes LazyTown the success it is today.
Founding Partner, The Brooklyn Brothers
George Bryant is a founding Partner at The Brooklyn Brothers, a company he started in London four years ago to help businesses find more modern and creative ways to connect with today’s changing consumer.
George claims to be obsessed with finding new ways to solve problems. He is part-strategist, part-creative and a product of 20 years working across brands as diverse as Apple and The Olympics, Orange and Being John Malkovich. He has worked in the UK and the US at agencies from Mother to Chiat Day.
George also says to have an almost unhealthy fascination with Iceland, he has visited “this amazing country over thirty times and I always leave inspired and invigorated”.
8.40 House opens
9.00 – 9.10 Opening of the conference
9.10 – 9.40 George Bryant - “People Power. Why the most powerful tool in business is the one you can't buy. Us.“
9.45 – 10.15 Magnús Scheving - “The Power of being Lazy.“
10.15 – 10.30 Break
10.30 – 12.00 Seth Godin - “Invisible or Remarkable?“
12.00 End of conference
When: Thursday 29th of November 2012
Time: 9.00 to 12.00 o´clock noon
Price: EUR 280,-
Tickets: Sold on the following website; midi.is
Where: Háskólabíó, Hagatorg, 107 Reykjavík, Iceland
Háskólabíó, Reykjavík, Iceland